At KIDS LAND, our mission has always been to create play equipment that sparks imagination as much as it delivers fun. This vision led to one of our most unique designs—the boat-shaped swing.
The inspiration came from children’s natural love for adventure. Sailing, steering a ship, and imagining grand voyages are themes that resonate deeply with kids. We asked ourselves: why not bring that adventurous spirit into a swing designed just for them? From that thought, the idea of a boat swing was born.
When the very first prototype was completed, we organized a simple photoshoot to capture its design. But even before the cameras started rolling, the swing had already done something magical—it caught the eyes of nearby children. They rushed over, eager to climb aboard, laughing and pretending to sail away on their own journey. Their excitement confirmed what we had hoped: this swing wasn’t just a product; it was an adventure waiting to happen.
Not long after, the boat swing found its way to an American customer who was instantly drawn to its creativity and charm. The client admired how it combined imaginative play with safety and comfort, and they saw great potential in offering something so different and appealing.
This journey—from inspiration to prototype to customer recognition—reminded us why we innovate: to give children more than just a place to play, but a way to dream, explore, and create stories of their own. The boat swing is not only a swing; it’s a vessel for imagination.